
High street fashion brand Gap has been enjoying a renaissance. With creative director Zac Posen at the helm, it has launched the acclaimed GapStudio and dressed countless celebrities, including Anne Hathaway and Timothée Chalamet.
But it was a covetable collaboration with the California-cool dress label Dôen that officially won the fashion crowd back over. With Dôen’s dreamy, floaty frocks usually retailing at around £300, the Gap line gave fans the chance to own one for a fraction of the price. Unsurprisingly, the pieces sold out in a flash.