Model Lily Aldridge can divide her closet into two eras: B.D. (Before Dôen) and A.D. (After Doên). She can’t remember a single gateway piece that made her a devout fan of the brand’s floral dresses and flouncy, flowy tops. She can only recall an introduction from her friend, interior designer Emily Ward, and an instant shopping spree.
“About 20 things arrived at my house the next day,” she tells me while wearing a gingham, sleeveless dress from the label's spring 2024 collection. Since then, “I’ve worn them to events, I’ve worn them in my normal life, I wore them throughout my pregnancy,” Aldridge says. “I just love them.”
