Shannon Loftis, former Xbox Game Studios VP who retired in 2022 after almost 30 years at Microsoft, recently weighed in on LinkedIn. Her comments came in response to criticism of subscription services from Pete Hines, Bethesda’s former senior VP of global marketing and communications.
Hines has described subscriptions as “the new four-letter word,” warning that if platform holders don’t balance the needs of their services with proper recognition and compensation for developers, then “your subscription is worth jack s***.” He also said the current model is “hurting a lot of people,” including the creators themselves, because the ecosystem isn’t adequately valuing or rewarding their work.
