What you need to know
- Samsung’s Galaxy S26 series opened 15% stronger than the Galaxy S25 in its first six weeks, with overall Samsung smartphone sales also climbing 5%, according to Counterpoint Research.
- The Galaxy S26 Ultra is driving most of the demand, reportedly making up around 70% of pre-orders thanks to exclusive features and upgraded AI tools.
- However, Samsung’s momentum may already be cooling after week six as higher prices start pushing buyers away.
