You may remember Billy McFarland, if not the name then the image that, six years ago, frequently accompanied public mention of him: an open cheese sandwich sweating gently on a bed of white polystyrene. McFarland was jailed in 2018 for fraud after the collapse, a year earlier, of his Fyre festival, the disastrous party on a Bahamian island that took down a generation of mid-list influencers.
Failure so large that it results in not one, but two documentaries, not to mention the prison sentence, might inspire shame in a lesser individual. But McFarland is back in business, and his plans are bigger than ever.
