Every marketer has experienced this frustration: they spend hours prompting ChatGPT, tweaking copy, or briefing their team, only to end up with content that looks fine on paper but doesn't resonate with their customers. Campaigns fall flat, product launches underperform, and brands start to sound interchangeable.
The truth is simple: today's AI doesn't understand people. It understands text patterns. It optimizes for "what usually works" across scraped internet data. However, for marketers, it can't tell why their audience really cares, or what motivates them to act.
