It’s not novel information that the world of media production is evolving faster than ever. Thanks to the rapid development and adoption of exciting new technologies, like virtual production, we’re able to deliver immersive experiences that captivate and delight audiences like never before.
Such mind-bending innovation often begs the question, “where do we go from here?” To answer that, we first must come to a common understanding of how we talk about where we are now and what that means in specific terms. Even the term itself, “virtual production”, can have many different definitions and interpretations - it can be hard to keep up.
