In a relentless, unprecedented branding exercise, the sheer volume of entities now bearing the name of President Donald Trump strains credulity. We now live in a world of Trump RX and Trump accounts, of Trump coins and Trump fighter jets. We have seen the John F. Kennedy Center for the Performing Arts slapped with his name, the Institute of Peace renamed after him, the christening of the President Donald J. Trump International Airport in Palm Beach, a new fleet of guided-missile warships designated as Trump-class destroyers, the Trump Gold Card visa for wealthy immigrants, and even the unprecedented stamp of his signature on U.S. paper currency, something reserved beforehand only for the Treasury Secretary.
Of course, that doesn’t even factor in the graveyard of branded detritus across Trump Steaks, Trump Vodka, Trump Ice bottled water, Trump Airlines, Trump Mortgage, Trump Fragrances, Trump Board Games, Trump Bibles, the infamous Trump University, and many more.
