Controversy over the chatbot Grok escalated rapidly through the early weeks of 2026. The cause was revelations about its alleged ability to generate sexualised images of women and children in response to requests from users on the social media platform X.
This prompted the UK media regulator Ofcom and, subsequently, the European Commission, to launch formal investigations. These developments come at a pivotal moment for digital regulation in the UK and the EU. Governments are moving from aspirational regulatory frameworks to a new phase of active enforcement, particularly with legislation such as the UK’s Online Safety Act.
The central question here is not whether individual failures by social media companies occur, but whether voluntary safeguards – those devised by the social media companies rather than enforced by a regulator – remain sufficient where the risks are foreseeable. These safeguards can include such measures as blocking certain keywords in the user prompts to AI chatbots, for example.
