Get all your news in one place.
100's of premium titles.
One app.
Start reading
Digital Camera World
Digital Camera World
Hannah Rooke

The Fujifilm X100V might be the most successful camera ever – thanks to TikTok

Alistair Campbell shows you how to photograph the golden season, minus the golden colours

TikTok has been the instigator of several product crazes that have sent people into a buying frenzy. The hashtag #TikTokmademebuyit doesn’t exist for no reason; it’s a genuine phenomenon and can work on anything from a sunset lamp (a great divide for photoshoots), to skincare products and even kitchen gadgets. 

Perhaps the most expensive and in-demand product to be affected by TikTokers' sheep mentality, though, is the Fujifilm X100V.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.