Tired of falling for fake reviews? The Federal Trade Commission is looking to make rules to fine people who write them and is asking the public to weigh in with comments on or before Sept. 29.
The FTC began exploring in November last year whether fake reviews, payment for positive reviews and suppressing negative reviews were worthy of a civil penalty. The hope is that the fines alone will deter people from making fake reviews, which in the long run will benefit consumers and marketers.
