The freezer aisle is usually the most reliable section of the supermarket. Shoppers depend on frozen vegetables and ready-to-eat meals to survive busy weeks. Recently, consumers have been noticing empty gaps behind the glass doors. Specific flavor varieties and smaller independent brands are disappearing from the shelves entirely. The store is not simply waiting for a delayed truck. A structural issue within the cold storage supply chain is forcing retailers to make difficult decisions about what products they carry. Here is a detailed look at the frozen food gap and why some brands are harder to find right now.
