Jon Bellamy, newly appointed CEO of Jagex, wants the company's flagship game RuneScape, in all its forms, to collectively become either the biggest or "clearly the second-biggest MMO franchise in the Western world" within about five years.
Local business executive wants product to succeed – a shocker, I know. But Bellamy's reasoning and planning is what jumps out to me. Speaking to The Game Business, Bellamy stresses that despite the recent and highly successful launch of survival game RuneScape: Dragonwilds, as well as the company's role as publisher in several other games over the past few years, Jagex is laser-focused on restoring embattled MMO RuneScape 3 to greatness and maintaining the momentum that its flagship MMO Old School RuneScape has gained this year especially.
