When sharp minds unite with a shared vision and an itch to shake up the status quo, they can carve out a space where there previously was none. That's what unfolded when three driven individuals, Dalton Thieneman (CEO), Daniel Westhoff (CTO), and Alex Gruskin (CCO), combined their talents to establish Cracked Racquets. The visionaries believed that something vital was missing in how tennis stories, especially those outside of the mainstream spotlight, were told.
Cracked Racquets was born out of the founders' realization that there was no serious media coverage for emerging athletes, especially in the junior and collegiate tennis spaces. Traditional outlets focused on already-established legends. Meanwhile, rising stars competing at prominent events remained in the shadows.
