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Marie Claire
Marie Claire
Lifestyle
Clementina Jackson

The Founders of Cult Scandi Minimalist Brand Almada Label Share a Glimpse Into Their 9-5

Almada label founders alexa dagmar and alinda juhola.

Understated, refined and infinitely covetable, Almada Label is the Scandi minimalist brand you don't realise you're seeing everywhere. Founded in 2020 by Alexa Dagmar and Linda Juhola, the Helsinki-based brand was born from the best friends' shared desire to create high-quality, season-less wardrobe staples that feel as thoughtful as they are timeless. Over the years, its pared-back knitwear, sharp tailoring and elevated basics have become favourites of some of the world's most stylish figures—Jennifer Lawrence, Rosie Huntington-Whiteley, Sofia Richie and Ashley Graham, included.

Here, Almada Label founders Alexa Dagmar and Linda Juhola open up about life behind the scenes of their nine-to-five—from daily rituals and their creative process, to the lessons they've learned along the way.

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