It is a tale which has been told for centuries and which has spawned countless plays, books and Hollywood blockbusters. In the latter format, internationally renowned actors such as Russell Crowe and Sean Connery have portrayed the titular character, who in a country awash with folklore has become one of its best known legends.
Robin Hood became a popular figure in the Middle Ages and with his reported robbery of the rich to give to the poor, his story continues to fascinate people across the globe. His marriage to Maid Marian and the companionship of his Merry Men are among the features of Robin Hood's story that have made it such rich pickings for studios including Walt Disney and Warner Bros.
With the competition to attract both international and domestic tourists so strong, Robin Hood is therefore acknowledged by Nottinghamshire's political and business leaders to be a major asset for the county. But the recent collapse of Nottingham Castle's operator has raised numerous questions about the city's tourism offer, chief among them being the way in which it promotes Robin Hood.