The foldable phone market is still tiny – Galaxy Unpacked is Samsung's big opportunity to expand it by doing these three things

Samsung Galaxy Z Flip 5 review front angled half open other foldables.

As I gear up for what should be another exciting Samsung Galaxy Unpacked, with the  July 10 event set to feature new foldable phones, smart watches, and a smart ring, I'm reminded of the still harsh truth about the folding phone market: it accounts for just 1.5% of global smartphone sales.

If you consider that the global phone market is worth $509 billion, then 1.5% of that market, or $7.9 billion, is not a terrible number. But if we account for mindshare, foldables are still a blip in the public consciousness.