When Andy Muschietti’s superhero adventure The Flash first screened for audiences in April 2023, the cut of the film wasn’t complete. We didn’t know it at the time, but the studio behind The Flash – Warner Bros. – was beginning a campaign that would promote the film while also attempting to protect some of its closely-guarded secrets. And at the start, it worked. The Flash received positive reactions from critics and fans who caught early screenings of the movie. And all of the details that we know about the movie included key supporting players, but still hid some of the movie’s biggest secrets.
With less than two weeks to go until The Flash opens in theaters, it will be interesting to see if Warner Bros. can maintain the veil of secrecy that has surrounded the first DC Movie to properly dive into the concept of the Multiverse. It has been a challenge. Heck, even Andy Muschietti has let a few details slip in the marginal press he did before release. Let’s dig a little deeper into how Warner Bros maintained this level of secrecy, and why.
