In its first weekend, The Flash won the domestic box office, though it did so in less-than-stellar fashion, failing to hit the numbers previously predicted for the big superhero movie. Still, if The Flash had continued to put up solid numbers in the following weeks, all would not be lost. Unfortunately, it looks like all is, probably, lost, as The Flash’s $15 million domestic box office from this past weekend is a 73% decline from last weekend, which is one of the most significant drops we’ve seen from a major tentpole release.
These days, especially when it comes to major studio releases, a significant drop from the opening weekend is to be expected. The fact is that most people who are really interested in a film see it as soon as it opens. A lot of movies with very strong opening weekends have very significant drops in their second weekend after the most excited part of the crowd has seen the film. For example, Harry Potter and the Deathly Hallows Part 2 saw a 72% drop in its second weekend, but that was a drop from an opening weekend of $169 million, so the second weekend was still a decent number.
