It was, in the end, a fashion trend awaiting better weather. Now that summer is here, the “fisherman aesthetic”, long heralded as one of the key looks for 2025, has finally arrived. Or has it? Standing on the beach at Hastings, with a stiff wind blowing into my face, I am adding one layer of fishing gear on top of another while holding my fisherman’s hat on my head, gently overheating under a hazy sky.
I’m not sure this is what Vogue had in mind when it predicted that “the menswear customer will take to water, embracing the ‘fisherman aesthetic’” earlier this year. I can’t see anyone else on the beach embracing it. Then again, I can’t see anyone else on the beach.
