Rowse is a plant-based beauty brand on a mission to embrace nature in all forms. It was on a particularly grey Parisian afternoon in 2018 when Spanish travel photographer Nuria Val and Gabriela Salord (a French marketing expert in the cosmetic sector) crossed paths. The serendipitous encounter marked the start of not only their friendship but the birth of the skincare brand, which uses cold-pressed, organic ingredients.
Paired with the knowledge of pharmacist Lamia el Kadiri, Rowse quickly grew into a line of face serums, body oils, shampoo bars, perfumes, and more. Fast forward six years, and after firmly planting its roots as one of the most coveted online marketplaces for natural beauty, Rowse has opened the doors to its debut flagship store in Madrid. The space represents the brand’s first standalone brick-and-mortar store, outside of its various pop-up locations across Europe. Located at Calle Vallehermoso 114 in the charming district of Chamberí, the store spans two floors featuring a boutique and wellness space for a multi-sensory retail experience.
