The FDA order permitting bemotrizinol in American sunscreens takes effect on Sunday, August 9. Shoppers hoping to find it on a shelf that week will not.
The date marks the moment the ingredient may legally be marketed in the United States, the first new active added to the over-the-counter sunscreen monograph since the late 1990s. It is a production milestone, not a retail one, and the gap between the two is where most consumer confusion is going to sit for the rest of this summer.
