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Sabeena Jalal, Senior Researcher, Department of Family Practice, University of British Columbia

The FIFA Women's World Cup is closing its gap with the men's tournament

Few events capture the global imagination the way the FIFA World Cup does. The tournament is more than just a series of soccer matches; it’s a cultural phenomenon that transcends borders, languages and social categories.

However, there has been a glaring disparity between the men’s and women’s World Cups regarding viewership, financial investment and media coverage.

The men’s World Cup has a long and storied history dating back to its inception in 1930. Over the years, it has grown exponentially regarding viewership and financial investment. The tournament has been a platform for legendary players like Pelé, Diego Maradona and Lionel Messi to showcase their talents on the world stage.

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