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Fortune
Fortune
Catherina Gioino

The 'FIFA 15' is American culinary diplomacy in action

(Credit: Felipe Oliveira/Getty Images)

The world came to America for soccer and discovered ranch dressing.

As the FIFA World Cup has drawn hundreds of thousands of international fans to host cities across the U.S., a secondary tournament has broken out online — a cheerful, calorie-dense competition to see how much American food visitors can consume before their flights home. The meme has a name: the “FIFA 15,” a riff on the dreaded “Freshman 15” that college students famously pack on during their first year away from home. Swap a dormitory dining hall for a Raising Cane’s, and the joke is visitors will be packing more than extra luggage weight.

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