Fibre has had a glow-up in recent years – dragged out from the worthy, bran flakes corner of nutrition and reframed as a quiet hero of gut health, energy, weight management and long-term wellbeing.
And yet, despite all the kombucha, kefir and microbiome chat, most of us still aren’t eating anywhere near enough of it. Only 4 per cent of UK adults hit the recommended 30g a day, according to national data – a shortfall the NHS links to higher risks of heart disease, type 2 diabetes and bowel cancer.
