American guitar maker Fender continues to manage its 21st century with aplomb. Despite producing a line-up of guitars and basses that have remained fundamentally the same since the 1950s, the company can still transform this raw material into something new and desirable. In the recent past, that’s been taken care of by innovations like the Acoustasonic series of electro-acoustic guitars and the Tone Master Pro effects system. There have also been partnerships with Saint Laurent and Bulgari.
