More than four in ten parents say the rising cost of fresh ingredients is preventing them from cooking healthy meals for their children, according to research.
A survey conducted by healthy kids’ food brand Little Dish found 42 per cent of parents found it difficult to cook nutritional meals because of cost.
The company released the research as it announced a new partnership with food charity The Felix Project aiming to provide half a million meals to families in need across London amid the rising cost of living.
Little Dish have already donated over 50,000 meals to The Felix Project this year.
The Felix Project and Little Dish aim to help tackle the issue parents are having with affording to eat healthily by launching a series of cooking, food and play workshops designed to help equip families with the skills to cook healthy, nutritious and affordable meals.
The two organisations launched the partnership with an event that took place on June 15, hosted by Little Dish founder Hillary Graves, and baby & child nutritionist Charlotte Stirling-Reed.
Hillary Graves said of the partnership: “We want to do more to help families feed their children fresh, healthy meals and are inspired by The Felix Project and their incredible work. It’s an honour to partner with them to bring healthy meals to families in need.”
The partnership comes as The Felix Project, benificiary of the Standard’s Food for London now campaign, has been seeing increased demand in their food redistribution services since the cost-of-living crisis took hold.
The charity provided over 29 million meals to people in need in 2022, an increase of 360% from the 6.3 million before the pandemic.
Ellie Fletcher from The Felix Project says they are “passionate about creating a London where no one goes hungry”.
“Together with Little Dish we are supporting families to provide their children with healthy and nutritious meals in and out of school time. We are thrilled to welcome Little Dish into The Felix Project family and, together we hope to support households across the capital” she said.
