Much like elsewhere in the country, politicians in Andhra Pradesh try to garner the votes of women primarily by promising welfare schemes as well as the prohibition of liquor.
Every political party that has come to power has promised in its manifesto either total or partial prohibition. However, except N.T. Rama Rao, the founder of the Telugu Desam Party (TDP), no Chief Minister has dared to implement prohibition in full. It appears to be the same case with the present government.
Rao imposed the prohibition of arrack in 1994 and total prohibition, including of Indian-made foreign liquor (IMFL), in 1995. But this policy was overturned by N. Chandrababu Naidu, his son-in-law, when he became Chief Minister in 1995. Since then, Andhra Pradesh has never seen any form of prohibition.