Nestled in the small village of Llanllechid sits a family-run bakery that's been making some impressive moves to get Welsh products on the map. Set on the outskirts of beautiful Bethesda in the Snowdonia National Park you'll find the unassuming Popty Bakery, which first opened at the beginning of the 1900s.
Don't be fooled though, the bakery sends out wagons full of its famous Welsh cakes straight from the hills to supermarkets around the country and recently celebrated 15 years of partnership with Aldi. In fact, earlier this month when households around Wales were marking St David's Day, the bakery saw demand for its Welsh cakes more than double, supplying over 30,000 to Aldi in the one week prior alone.
Popty is owned by managing directors Marian and Gwyn Williams who took over the business in 1984, before then it was run by Gwyn's uncle Arthur who took over from Gwyn's grandfather, O.J. Williams.