As Billie Eilish’s new album, Hit Me Hard and Soft, continues to dominate the global streaming charts, the genesis of its title has provided us with a nice little subplot over the past few weeks.
First, in an interview with Rolling Stone, it was suggested that Eilish named the album after she misheard the name of a Logic Pro synth, but then it transpired that it was more likely inspired by the title of a preset - ‘Hit me soft, Hit me hard’ - in FabFilter’s Twin plugin, which producer Finneas (Eilish’s brother) is known to be a user of.
