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Woman & Home
Woman & Home
Lifestyle
Matilda Stanley

The Evelyn & Bobbie Defy Bra totally lives up to the hype – the wire-free design feels like a dream to wear

A composite of the evelyn & bobbie defy bra.

After massive success in the US, lingerie label Evelyn & Bobbie has recently launched into John Lewis, and is quickly gaining a loyal fanbase of UK shoppers. I have heard endless good things about the underwear collection, and as I am on a quest to find a seriously comfy new bra, I couldn't wait to try it.

The label launched back in 2019 by businesswoman Bree McKeen, who struggled to find comfortable bras for her own 34G bust. Frustrated with the lack of options, she designed her own, and went on to make a completely original and patented bra design that lifts, holds and shapes boobs of all sizes without the need for a harsh wire or lots of padding. I had heard lots of rave reviews, and as somebody that prefers the latter in the bras vs bralettes debate, favouring softer styles over anything too rigid, I had high hopes that it would be a great new everyday bra that I might actually enjoy wearing. Spoiler alert – it's everything I hoped it would be!

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