The European Commission just hit Google with a €2.95 billion fine for abusing its dominant position in the advertising technology market. It’s a huge deal, especially since it happened despite some serious political drama involving U.S. President Donald Trump and the threat of tariffs.
The EU’s decision is all about holding Google accountable for allegedly favoring its own services over those of its competitors, advertisers, and online publishers. The Commission said that Google’s ownership of so many different parts of the digital ad ecosystem creates “inherent conflicts of interest”.
