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The Guardian - UK
The Guardian - UK
Sport
Ben Bloom

The Enhanced Games – a drugs Olympics where cheaters can prosper

Aron D’Souza, Head of Enhanced Games.
Aron D’Souza says his motive for the Enhanced Games is not for financial gain. Photograph: Courtesy of Enhanced Games

By now, you may be familiar with Aron D’Souza – an Oxford-educated lawyer, entrepreneur, self-publicist, the type of character for whom LinkedIn was invented – and his bid to become the sports world’s Victor Frankenstein. In publicly announcing his ambitious plans for the Enhanced Games – essentially, a drugs Olympics, where doping is encouraged and anything goes – last week, D’Souza insisted his motives have little to do with personal financial gain.

“I’ve had a very successful career as a venture capitalist, as a tech entrepreneur,” said the man whose newly created online biography features his inclusion on the 2014 Australian Men’s Style magazine’s “Men of Influence” list. “If I wanted to simply make money I would continue to do that.”

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