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Euronews
Euronews
Indrabati Lahiri

The end of the beach break? Why more travellers are swapping sunbathing for active holidays

Traditional beach breaks could soon be overtaken by active holidays and “darecations”, as travellers increasingly seek adrenaline rushes and outdoor adventures over lounging with cocktails and a holiday book.

Challenge-based trips and bids for full throttle adventure in particular are seeing more interest in recent years. Pinterest has highlighted darecations as one of its biggest travel trends for 2026, with searches for adventure tourism surging 75% on the platform as well.

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