Dating apps are having a rocky moment. In February, Bumble said it would lay off 30% of its workforce after disappointing results in 2023. Match Group, which has struggled to maintain paying subscribers for its most popular app, Tinder, in recent years, announced plans to cut 6% of its global workforce in July. It seems people’s relationship with dating apps, particularly among generation Z, is starting to sour.
In this episode of The Conversation Weekly podcast, we hear from researchers exploring how apps have changed modern dating and the expectations around it. And we find out why some dating app users aren’t actually there looking for love, but keep on swiping anyway.
