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Wales Online
Wales Online
Entertainment
Reem Ahmed

The emerging Welsh rapper scouted by a giant music label who's behind the anthem of the Wales women's team

Juice Menace was in a lecture at college when she got the message that changed her life. It was a DM from someone who claimed to be a talent scout at Warner Music UK. She assumed it was fake. She knew up-and-coming rappers could be discovered on SoundCloud, but this felt too surreal, too "random".

After all, why would the music giant be interested in an amateur rapper from Wales? A teenager from Bridgend who was still studying music technology at Cardiff and Vale College, who had only put out a handful of freestyles and remixes online?

And so she ignored it. But the A&R (artists and repertoire) representative was persistent. He emailed her, but she ignored that too. He had also messaged on SoundCloud, where Juice had posted a couple of audios - but she didn't see it. "I didn't even know you could message people on SoundCloud," laughs Juice, now 22.

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