Imagine your phone rings and the voice on the other end sounds exactly like your child, grandchild, spouse, or close friend. They are crying, claiming they have been arrested, injured, or stranded, and they desperately need money before something worse happens. That emotional jolt is precisely what makes the emergency contact scam so effective, especially now that artificial intelligence can help criminals imitate familiar voices. The Better Business Bureau warns that emergency scammers may even use real family names, school information, travel details, and AI voice cloning to make their stories convincing.