
Politics, cars, and the internet collided when Florida Gov. Ron DeSantis officially began his presidential campaign in a Twitter interview with Tesla CEO Elon Musk. While unconventional, the launch was in some ways fitting. Mr. DeSantis’ chief challenge, to borrow from a 2016 Barack Obama line, is convincing GOP voters they are ready for "that new car smell."
Buying a car, after all, is a lot like choosing a president.