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Fortune
Fortune
Mike Shannon, Will Feltus

The 'Elon Paradox': He sells Teslas–but you'd expect him to drive a Ram. Here’s what your car says about your politics

(Credit: SUZANNE CORDEIRO - AFP - Getty Images)

Politics, cars, and the internet collided when Florida Gov. Ron DeSantis officially began his presidential campaign in a Twitter interview with Tesla CEO Elon Musk. While unconventional, the launch was in some ways fitting.  Mr. DeSantis’ chief challenge, to borrow from a 2016 Barack Obama line, is convincing GOP voters they are ready for "that new car smell."

Buying a car, after all, is a lot like choosing a president.

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