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Fortune
Fortune
Dave Smith

'The Einstein of Wall Street' says the best way for young people to get rich is to 'invest in stocks, not stuff'

Peter Tuchman trading on the floor of the New York Stock Exchange (Credit: Andrew Burton—Getty Images)

Peter Tuchman knows a thing or two about Wall Street. The silver-haired floor trader at the New York Stock Exchange has spent 40 years navigating market crashes, bull runs, and everything in between, earning him the nickname “Einstein of Wall Street” and the distinction of being the most photographed trader on Wall Street. Now, he’s sharing his advice for the new generation: Stop buying things that lose value the moment you purchase them, and start investing in the companies that make them.​

“One of the most important things is to invest in stocks and not stuff,” Tuchman said in a video posted by The School of Hard Knocks, a TikTok channel with more than 5 million followers. “Pretty much most things we buy goes down in value the minute you buy it.”​

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