Some fashion trends are instant hits that take off running. Others are more of a slow burn. They need a few seasons—or even years—to incubate, but they're seemingly everywhere once they reach their prime. The East-West bag trend falls squarely in the latter camp.
Today, in every direction you look, you'll spot the silhouette that's named after its elongated, horizontal design; The Row's EW Margaux Bag and Idaho Tote are permanent street-style fixtures for the fashion set, appearing on city sidewalks almost as often as a pigeon or stray piece of litter. Hailey Bieber alternates between Ferragamo's wide $2,500 Wanda clutch in Los Angeles and Freja's $258 Caroline bag when walking around New York City.
