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Scott Bailey

The dynasty dossier that launched Penrith's golden era

Penrith NRL Matt Cameron Jarome Luai Gold Panthers Jim Jones Nathan Cleary NFL

The origins of Penrith's premiership-laden NRL success dates back to a masterplan crafted in 2011. (James Gourley/AAP PHOTOS)

An 18-page dynasty dossier from 2011, featuring lessons learned from an AFL powerhouse and global sports, is driving this century's most successful NRL club.

First put to Phil Gould by now Penrith rugby league CEO Matt Cameron 13 years ago, the "Project 2015" document remains at the heart of the Panthers' success until this day.

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