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The Conversation
The Conversation
Politics
Colin M. Fisher, Associate Professor of Organisations and Innovation and Author of "The Collective Edge: Unlocking the Secret Power of Groups", UCL

The dynamics that polarise us on social media are about to get worse

Meta founder and CEO Mark Zuckerberg has announced big changes in how the company addresses misinformation across Facebook, Instagram and Threads. Instead of relying on independent third-party factcheckers, Meta will now emulate Elon Musk’s X (formerly Twitter) in using “community notes”. These crowdsourced contributions allow users to flag content they believe is questionable.

Zuckerberg claimed these changes promote “free expression”. But some experts worry he’s bowing to right-wing political pressure, and will effectively allow a deluge of hate speech and lies to spread on Meta platforms.

Research on the group dynamics of social media suggests those experts have a point.

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