When Elon Musk amplified an unfounded Santa Monica Observer story about the Paul Pelosi attack over the weekend, it wasn't the first time the dubious outlet had been in the spotlight.
Last year, a Times editorial said the Observer was "notorious for publishing false news," including claims in 2016 that Hillary Clinton was actually dead and that a body double debated Donald Trump. Months after the Clinton claim, the news site also incorrectly reported that Trump had appointed Kanye West to a high-level position in the Interior Department. More recently, the Observer falsely reported that Bill Gates was responsible for a polio epidemic, according to the editorial.
With an official-sounding name and a professional-looking website, the Observer is one of a number of outlets masking themselves as legitimate news sources. The phenomenon has been growing and indicates how bad actors are increasingly trying to fool the public into seeing them as purveyors of accurate information.