A customer is a business’s most important asset, and that means there’s a lot at stake for companies putting generative AI in front of their customers.
Whether it’s helping a consumer buy the right jacket or managing relationships with suppliers, generative AI technology has obvious benefits. During a panel devoted to AI and customer intelligence at the Fortune Brainstorm AI conference this week, speakers cited improved sales, satisfaction, and loyalty among the many advantages that come with harnessing the technology effectively.
