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The dos and don'ts of Disney's Sora agreement

Disney has entered the AI age — but under a new agreement between Walt Disney Company and OpenAI, there are guardrails on how Sora users can get creative with the entertainment giant's classic characters.

Why it matters: Disney's move to solidify itself as the first major content licensing partner on Sora marks a stunning endorsement of AI-generated content — and signals Disney's openness to "responsible" use of the emerging tech.


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