When The Great British Bake Off returns for its 17th series this autumn, viewers will be greeted by a new judge – Nigella Lawson. There are connections between Lawson’s domestic goddess persona and the world of Bake Off, which make her a logical choice for the show’s new judge.
For more than two decades, Lawson has occupied a distinctive place in British food culture. Since the publication of How to Be a Domestic Goddess (2000), she has cultivated a tongue-in-cheek persona that reimagined domestic labour for the noughties generation.
