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Fortune
Fortune
Ellen McGirt

The do's and don'ts of Black History Month in the workplace

Tri-color poster celebrating Black History Month with a small heart drawn in the center (Credit: Getty Images)

A few years ago, I caught up with chef, author, and culinary historian Michael Twitty to talk about what passes, or doesn’t, for the celebration of Black culture in corporate life. “People are trying to be sensitive by serving ‘classic’ soul food dishes,” he says, of the many ways large companies have traditionally marked moments like Juneteenth or Black History Month. “But we can do better than fried chicken.”

That line has stuck with me ever since.

Twitty burst into the public conversation about race, identity, and heritage in 2018 with his award-winning book The Cooking Gene, which explores the legacy of food, family, and culture in the American South. But his larger point has always been that the erasure of the full expression of Black history and culture is a central tenet of American life.

It’s not just the creative Black chefs, drawing on a rich heritage of culinary innovation, who struggle to find an audience in a landscape populated by white celebrity chefs, he says. It’s also about the reality of the food service industry, which is still disproportionately impacted by COVID. It's about inequity. “Who are the people preparing the food?” he asks, noting that kitchen staffers are often raising families that live and languish in food deserts. “What I know from my own travels is that the people working in the kitchens of the restaurants, corporations, schools, and other institutions are rarely the ones who are eating well.” 

And therein lies the conundrum of Black History Month in 2023, a year that promises new and alarming challenges to the many inclusion goals set in the aftermath of George Floyd’s murder. How to celebrate in the face of new assaults and unkept promises? From the widening racial wealth gap to the ongoing and disproportionate impact of COVID to the now daily attacks on diversity and inclusion initiatives, Black History Month feels less like a beacon and more like a disappointing bellwether.

Can the corporate community do better than fried chicken this year?

I know what I would do if I were in charge, but I’m more interested in what ­you are actually doing:

- For DEI practitioners, how have you learned to acknowledge the needs and contributions of wage-earning Black employees in your plans? How does your celebration benefit the broader community or other stakeholders?

- For Black leaders and workers, what do you want to see? What do you not want to see? How should this year be different?

- For ERG leaders and participants, how have you learned to make the month more intersectional?

- For white or majority culture leaders, what experiences have you had in the workplace that helped you better understand the specific work of Black racial justice? Did an occurrence during Black History Month play a role?

Help me spread the word—find me on social media or write back, subject line: Black History Month.

Ellen McGirt
@ellmcgirt
Ellen.McGirt@fortune.com

This edition of raceAhead was edited by Ruth Umoh.

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