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The Guardian - UK
The Guardian - UK
Politics
Elle Hunt

The disturbing rise of Clavicular: how a looksmaxxer turned his ‘horror story’ into fame

Braden Peters in a white shirt
Braden Peters, AKA Clavicular, refers to women as ‘targets’ or ‘foids’, short for female humanoids. Photograph: AKGS/Nadja Sayej/BACKGRID

How’s your “jestermaxxing” game? Have you been “brutally frame-mogged” lately? If you’ve been finding this kind of online discourse even more impenetrable than usual, a 20-year-old content creator calling himself Clavicular is probably to blame.

Born Braden Peters, Clavicular is a manosphere-adjacent influencer who has recently broken containment for a string of high-profile controversies, including livestreaming himself apparently running over a pedestrian with his Tesla Cybertruck and being filmed chanting the lyrics to Kanye West’s Heil Hitler in a nightclub with the self-styled “misogynist influencer” Andrew Tate and the white nationalist commentator Nick Fuentes.

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