Opening your modern supermarket smartphone app for the very first time is an incredibly overwhelming experience. You are immediately bombarded by a massive wall of digital coupons, colorful cash back offers, and flashing point trackers. Many casual shoppers get frustrated and abandon the app entirely because they do not understand how all the different discounts actually work together at the register. To truly master the art of digital grocery savings, you must understand that not all coupons are created equal. There are 2 entirely separate systems operating inside your phone at the same time. Here is the critical difference between store rewards and manufacturer rewards, and how you can use both to your advantage.
