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The Guardian - US
The Guardian - US
Lifestyle
Hannah Marriott

The devil owns Amazon: big tech has infiltrated the fashion world – will we see a revolt?

Two women sit together at a press conference
Anna Wintour and Lauren Sánchez Bezos attend the press conference for the 2026 Met Gala at the Metropolitan Museum of Art on 4 May 2026 in New York City. Photograph: Roy Rochlin/Getty Images

The press conference for the Met Costume Institute’s spring exhibition is always a stately affair, but this year it was giving “feudal lady addresses her serfs” or perhaps “Marie Antoinette during the last days of Versailles”. Here, among the spectacular marble sculptures of the art museum’s American wing, was a beaming Lauren Sánchez Bezos, who Anna Wintour introduced as a “force for joy”, before adding that “she and her husband, Jeff, have shown with this event that they genuinely, genuinely care about giving back”. Meanwhile, in the outside world, protests against the Bezoses’ involvement had been raging for days. The discrepancy between the word on the street and the deference within the glass-ceilinged room was head-spinning.

The Met Gala has recently become a magnet for anti-excess protests, but this was its most controversial yet, owing to the $10m patronage of its honorary co-chairs, centibillionaires Jeff Bezos and Lauren Sánchez Bezos. It was not the first time Jeff Bezos bankrolled the gala – Amazon was its lead sponsor in 2012. But this year’s event came at a moment of soaring inequality, as Bezos’s personal wealth has mushroomed and his Donald Trump-appeasing decisions have made him less popular than ever with New York City’s left-leaning fashion and arts crowd.

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